What are the Different Methods of Search Engine Marketing?

There are a number of ways to do effective search engine marketing in China, and each method comes with its own set of pros and cons. This short blog will explain the differences between the various methods so that you can get the most out of your search engine marketing in China.
 

SEO

One of the most common methods of conducting search engine marketing in China is called SEO, or Search Engine Optimization. In essence, what SEO does is use specific keywords to help a website show up in people’s search results.

So, if someone wants to find a local computer repair store, for example, they will probably search online for something like “local computer repair stores.” By using the phrase “computer repair stores” multiple times in their articles, blog posts, or general website content, a computer repair business can help ensure that their website will come up in people’s search results as often as possible! Therefore, SEO is a simple, cheap, and effective tool for conducting search engine marketing!

Local SEO vs Organic SEO

While SEO is generally a very easy and effective method of search engine marketing in China, it is worth noting that there are two distinct branches of it. The first of these is called local SEO, which primarily helps businesses show up as maps search results if people in their general area search for the keywords they use on their website. To use the above example again, if someone searches for “computer repair store,” then it is likely that, at the top of their search results, it will show all of the businesses in their general area that relate to their search.

The other form of SEO is called organic SEO. Like local SEO, organic SEO also utilizes keywords and phrases to help a business’s website show up in people’s searches. However, while local SEO only helps a business’s website show up in local searches, organic SEO allows a website to show up for people everywhere. This makes it a great tool for international businesses that want to conduct search engine marketing in China and other countries! If your business wants to conduct effective search engine marketing in China and is not located in China itself, then organic SEO is a much better option for your business.

The biggest downside to organic search engine marketing in China is that your website’s page will show up further down the search results than websites that pay to have their site come up first. Therefore, since the competition is fierce, it is important that your business makes the most out of its organic SEO so that your website will not be lost deep in the search results.

Pay-Per-Click

Finally, the other method that you can use for search engine marketing in China is called Pay-Per-Click. Like SEO, pay-per-click also utilizes keywords, with the main difference being that businesses pay to have those keywords bring up their site specifically. In other words, by paying for a specific keyword or phrase, a business can ensure that every time someone searches for that, their website will show up at the top of the results.

While this may seem like the most effective method of search engine marketing in China, there are several downfalls to using this method. For one, your website will show up at the top of the results marked specifically as a sponsored ad. So, if people do not trust sponsored ads, or if they simply ignore them and scroll down the search results, the money you paid to have your site show up at the top of the search results will be wasted. In addition to this, pay-per-click only works if you keep paying for it, which may not be worth it in the long run if people are simply ignoring your site at the top of their search results.

In Conclusion

Hopefully, this blog has been able to help you understand some of the differences between the various methods that you can use for search engine marketing in China. If you would like to learn more, follow this link to our website!