There are few social media platforms on the planet quite like WeChat. No one else, not Twitter, not Instagram, not even Facebook, have a dedicated daily active user base that is so geographically localized. In fact, the way that WeChat has proven itself into the daily experience in China is incredible, to the point that no company that wants to succeed can ignore WeChat e-commerce.
WeChat e-commerce refers to the many ways that WeChat’s 1 billion users can shop right on the messaging app without leaving to a browser. It has become one of the dominant ways that people in China shop online, and it is a golden opportunity for sellers who are looking to move into China.
That move, however, can come with pitfalls and problems, which is why many companies are turning to dedicated China-focused marketing companies, like Westwin. Here are a few ways in which you can maximize your WeChat e-commerce in China.
Get to Know Your Mini Programs
While we mostly refer to selling on WeChat as “WeChat e-commerce,” this is all done through something called “mini programs.” Since WeChat is a fairly complex messaging app, the platform created mini apps to handle the actual e-commerce aspect of the site. The result is a network of programs that all work together on the WeChat platform.
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