Three Things You Need to Know to Sell Online in China

China, with a population of 1.4 billion people, is seen as a largely untapped market to the western business community. Retail sales in China is predicted to surpass retail sales in the US very soon. What do you need to know to break into this untapped market and sell to China online?


1) Marketing Strategy Customized for Chinese Customers

The market strategy you rely on for your e-commerce business in China will be different than your North American e-commerce strategy. Make sure you are working with your staff or a marketing agency that understands the Chinese culture and people intimately. Your marketing strategy needs to be planned for Chinese e-commerce. If you want to sell to China online, you need to keep your Chinese customers at the forefront.

When preparing to sell to China online, make sure your marketplace entry strategy is customized for your new Chinese demographic. You’ll need to do the research in China to get relevant customer insights. Even the most well-established brand in the west will need to do competitor research in China. Make sure you know which e-commerce shops in China you will be head-to-head with and how to best appeal to your Chinese customers.


2) E-Shop Perfection

When your company is doing business through e-commerce, your e-shop becomes the face of your company. To successfully sell to China online, your e-shop must portray exactly what you want your customers to know about your company and products. Make sure it looks great and speaks to your customers in a way that they understand and appreciate.

Your e-shop needs to look great, to be easy to navigate and to be easy to find. This requires creative store design, development, and promotion as well as incredible customer service integration, all in Chinese languages. Partnering with an experienced company, like Westwin, makes setting up shop in China a lot easier. Westwin makes it simple to sell to China online.


3) E-Commerce Marketing

The key to having a successful e-commerce business in China is great online marketing. Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media marketing, and web analytics are tools that every company around the world uses to be more visible on the internet. These tools are very important to customize for your Chinese market if you want to successfully sell to China online.

To sell to China online, your SEO and SEM must be suited to your Chinese customers. Partnering with a marketing company that has experience with the Chinese e-commerce market is the best way to make sure this is done properly. Social media marketing on Chinese social media platforms requires someone fluent in the language who has an understanding of Chinese culture.

Westwin knows Chinese internet marketing techniques and has helped countless companies break into the Chinese market. Cross-border hiccups can occur in content localization, cross-border payment gateways, taxation, inbound logistics, and warehousing. It is essential to partner with a company that knows the ins and outs of Chinese commerce when preparing to sell to China online to make everything go smoothly. A company like Westwin helps you navigate your way to the huge Chinese marketplace. Visit our website for more details.

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