Why Should You Invest in Baidu Advertising?

Search engine marketing is rather different in China due to the prominence of Baidu as the primary search engine rather than Google. With the Great China Firewall in place, it’s almost impossible for other search engines to get their foot in the door of search engine marketing in the Chinese market. This firewall led to the implementation, and subsequent growth, of the search engine Baidu, which almost rivals Google.

Some people may wonder why they should invest in Baidu advertising when Google is still the most globally dominant search engine, but in China, Baidu trumps Google. Popular features of Google, such as Google Analytics, won’t work in the Chinese advertising market. Additionally, with the Chinese firewall, it is possible that your access can be cut off whenever. When this occurs, Google Analytics will no longer work, and your data will be corrupted and inaccurate. However, Baidu has no such restrictions.

Baidu has its own marketing features, like their web analytic feature Baidu Tongji (Baidu Statistics), which works perfectly well within the Chinese Firewall. Companies searching for a way to have their products successfully advertised in the Chinese advertising market should turn their gazes to Baidu advertising, and to search engine marketing companies like Westwin to create a successful advertising campaign.

What is Baidu?

Baidu is a Chinese search engine, and it is primarily a pay per click advertising platform that allows advertisers to showcase their ads in Baidu search result pages. Baidu is the leader within the Chinese search market, and this is unlikely to change in the near future. It is likely that Baidu will only continue to grow and expand its dominance in China. Additionally, Baidu has partnered with mobile manufacturers to build their own cellular search apps to integrate Baidu into cell phones. Google, while an advertising superpower in its own right, is not a strong presence in China. Baidu advertising is essential to increase your product awareness in China.

Why You Should Invest in Baidu:

There are a variety of good reasons for you to invest in Baidu advertising, such as:

1. Baidu advertising uses its intrinsic knowledge and understanding of local Chinese language and culture to better optimize its advertising to resonate with local users. The Chinese language is rather complex, and some words have a variety of meanings. With Baidu, they know how and when to portray the proper meaning of a word in the context of advertising, a feature Google has struggled within the Chinese market.

2. Baidu holds the dominant market share locally and globally. Baidu has become the second largest search engine in the world, and it has the highest market share in China’s search engine market for both mobile and desktop, while Google claims less than 2% of the Chinese market. If you want your product to be successfully advertised in China, then you should turn to Baidu advertising.

Breaking into the Chinese advertising sphere can be difficult, which is why it’s important to have a search engine marketing agency like Westwin to help you create impactful and successful Baidu advertising campaigns.