How Does a Business Benefit from Search Engine Marketing?

Search engine marketing is a powerful way for businesses to gain awareness and drive interested people to their site. In much of the world, it can completely transform the popularity of a company, and this is particularly true in China. In fact, search engine marketing in China, when done with the help of a professional marketing firm like Westwin, can help you make major gains in this unique market.

But first: what is search engine marketing and, more specifically, what is search engine marketing in China? Most broadly, it’s the process by which a company or business uses a search engine platform to advertise their websites, business and services. You know when you search for something online, and the first few hits are actually sponsored searches? That is search engine marketing at work!

In much of the world, search engine marketing means using Google AdWords to create keyword searches that will trigger an ad by your company. In China, however, many of the major search engines aren’t available, so most companies rely on marketing through Chinese-friendly search engines, including Baidu, Alibaba, and Tencent.

So, what are some of the benefits of search engine marketing, specifically search engine marketing in China? Here are just three.



1. Gain Awareness on a Budget

While advertising campaigns on social media and in physical spaces can be particularly expensive, search engine marketing in China has remained a reasonably affordable option for businesses and has remarkably stable results. This makes it a relatively low-risk and affordable option for many businesses, especially ones that cannot match the advertising budgets of the world’s largest corporations.



2. Connect with People Looking for You

One of the best assets of search engine marketing is that you can connect with people that are already looking for what you do. For example, if you sell sporting equipment and set up your search engine marketing campaign for “sporting goods,” then people who type that in will see your site first. No more sending messages out into the ether, hoping to catch the eye of someone interested. With the right search engine marketing campaign, you can reach potential customers with surgical precision.


3. Pay Only for Results

One of the best aspects of search engine marketing in China is that the major search engines use a pay-per-click (PPC) method. This means that you only pay when a person clicks on your ad. That means your campaign will only cost you money if it’s successful.


Search engine marketing in China is one of the most affordable and low-risk ways that you can connect with people looking for exactly what you do. And with China becoming one of the world’s biggest and fastest-growing markets, now is the time to jump in. Before you do, however, you will want an experienced agency that understands search engine marketing in China. Westwin has been running successful campaigns in China for years and can bring that experience and knowledge to your next venture. Contact us today to learn more about what we can do for you.

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