WeChat Shop: Start Selling Your Products to a Wider Online Audience

At 1.42 billion people, China is host to the world’s largest population, and with the impressive headcount comes a massive network of online users and shoppers. With one of the largest consumer networks in the world, China is an ideal marketplace to set up shop; however, reaching Chinese consumers takes some acclimation to the local business environment. For many Chinese consumers, online shopping is the most convenient and accessible way to get everything they need. While there are a number of popular online platforms, WeChat Shop is known as an ecommerce juggernaut in China.



What is WeChat?

Launching back in 2011, WeChat is a Chinese social platform that has grown to be one of the most popular apps in China. From sending instant messages to friends to ride hailing, to banking, this ‘superapp’ is a lifeline for many living in the Middle Kingdom. As of 2019, there were 1.17 billion users tuned in to the social platform. In relation to the app’s online marketplace, known as WeChat Shop, the platform presents itself as an impressive online market for companies to access an incredible audience scope.



Why is WeChat Shop Effective?

WeChat Shop makes connecting to consumers simple. By using the social app as a marketplace, WeChat creates an accessible digital environment for sellers and consumers to interact with one another. The tech savvy platform is designed to give storefronts more creative freedom compared to other online marketing platforms, generating opportunities for branding and engaging advertising material. Connecting with target audiences is made easy through the platform, and consumers can like and share advertising material with their peers with a simple click of a button. Paired with digital marketing strategies, such as search engine optimization and pay-per-click (PPC) advertising, WeChat Shop offers endless opportunities for sellers.



How Do I Get Started?

The first step to setting up shop on WeChat is creating an official WeChat account. For international businesses looking to utilize WeChat Shop, registration will require using an overseas business license through a special application process. Fair warning: the process can take two to three months. For those with a foot in the door already, a Chinese business license paired with a public bank account is another option. The final route for sellers is to use a third-party license to create an account. While this may be an easier route compared to the first two, it may negatively influence how Chinese shoppers view your store because it can appear less trustworthy.



Start Selling in China with Westwin

Need help getting your WeChat Shop off the ground? At Westwin, our team of marketing experts are here to prepare you for everything you need to know about the Chinese market. We provide marketing strategies, e-shop set-up, and ongoing support to help your store flourish. We specialize in Chinese digital content and will ensure your material is localized and connected to your audience. If you’re ready to take your business to the next level in the Chinese market, get in touch with our team of marketing specialists today. Contact us for more information.



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