Cross Border eCommerce: The Future of eCommerce

Cross border eCommerce in China is becoming the future of eCommerce. With so many potential customers living in China, and with Chinese eCommerce cross border restrictions loosening, the market is bursting with potential.


In 2019, China ranked #2 on the list of the largest retail markets in the world. They boasted $5.8 trillion in retail sales last year. International companies are clamoring to get a piece of that gigantic pie through cross border eCommerce in China.



What is Cross Border eCommerce

Cross border eCommerce in China occurs when one business sells to another business or consumer who exists in a different country. These transactions occur online, using platforms like Shopify, Amazon, eBay, or Alibaba.


Cross border eCommerce in China specifically is the sale of goods from all over the world to consumers in China. Chinese cross border eCommerce uses platforms like Alibaba’s Tmall Global, Netease’s Kaola, and Tencent’s WeChat eCommerce.



Cross Border eCommerce is Booming

Internationally, cross border eCommerce is booming, but especially cross border eCommerce in China. What is fueling the boom? It is simple: consumers are shopping online more than ever before.


There are a few different reasons that cross border eCommerce in China is booming. The main reason is that online shopping has become incredibly popular within the Chinese population. Platforms like Tmall Global and WeChat eCommerce make shopping simple and accessible for people all over China. In the past, the more remote parts of the country were not as active in retail commerce. Now, everyone in the country has the ability to participate in the robust online retail marketplace.


As cross border eCommerce in China grows, the Chinese government has opened up new categories that are allowed to be sold. This has opened up entire new markets for many international companies. Both large and small brands are able to take part in this exciting marketplace.



Cross Border eCommerce in China is Unique

Cross Border eCommerce in China is unique because the Chinese government only allows foreign companies to sell specific goods within China. Foreign companies must use approved platforms, such as Tmall Global and Kaola. The Chinese government has lifted some restrictions and implemented some incentives, such as the ability to sell on these platforms without a Chinese business license. Foreign companies that engage in cross border eCommerce in China through approved platforms also receive preferential duty rates.



Simplifying Cross Border eCommerce in China

All of this may sound a little overwhelming, which is why it is smart to partner with a company like Westwin. Westwin allows your business to more easily access the benefits of cross border eCommerce in China. Their services include e-commerce strategy research and planning, store setup and operation, e-commerce marketing, and cross border features like content localization and cross border payment gateways.


Westwin offers full-service solutions for any company that wishes to become part of the exciting world of cross border eCommerce in China. They can help with market strategy, setting up e-shops, and also providing ongoing management. Their exceptional experience with the Chinese marketplace makes them an important ally in ensuring success in your Chinese cross border business. Contact us for more information.


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