The Benefits of Advertising on Weibo

Weibo is often dubbed “Chinese Twitter,” but such a moniker does the platform a grave injustice. Yes, it has many features similar to Twitter, but its versatility and sheer numbers make it a much more powerful and effective tool for connecting with Chinese consumers. If you are thinking about breaking into the Chinese market, here are just a few benefits you can experience with Weibo advertising.


1. Millions of Users

Twitter has about 126 million daily active users, according to a recent report. Weibo has roughly 462 million, making it almost four times as popular as one of the Western world’s biggest social media platforms. And while it uses the same features as Twitter in some instances, there are way more ways to connect with the users on Weibo. And it’s popular around the country, meaning you can connect with people in every part of China, from downtown Beijing to more rural markets.


2. Surgical Advertising Options

One of the great advantages of Weibo advertising is that you can get very detailed in your demographic targeting with your advertisements. So if you want to connect with women between the ages of 18-30 in a specific geographical location, you can. Same with almost any other demographic available. This lets you use your Weibo advertising to its fullest potential, reaching out to the right people through the right medium.


3. Affordability

Despite its size, Weibo’s advertising rates are remarkably cost-effective when compared to similar platforms in the West. Once you are a registered and approved company in China, the rates and options available for advertising are exceptional, and you can use the platform’s advertising tools to make sure every penny is a penny well spent.


4. Enhanced Support

Another element of Weibo advertising that is surprising given the platform’s size is its support. This is partially cultural because Weibo users like interacting with companies more than Facebook, Instagram, or Twitter users, so they will reach out when something isn’t right. But Weibo’s support system is helpful and responsive, making the platform easy to use and work on. If you use a vetted and experienced Weibo advertising agency, this becomes even easier.

Weibo advertising is one of the best, most effective, and most trusted ways to break into the Chinese market and experience massive brand awareness growth. As one of the world’s most active and largest social media platforms, it can help you connect with exactly the right audience in ways that they will love. If you are looking to make a move in China, then Weibo advertising can help, especially when you use a trusted and experienced Weibo advertising agency. We can help you strategize and create a campaign that will connect with your exact demographics. That way, your campaign will not only be a success, but you will have a blueprint for future success in China.

Contact us today to learn more about how we can help your company use Weibo advertising to make a big splash in China.

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