Five Reasons to Use Baidu SEM

Launched in Beijing in 2000 by Robin Li, data shows that over 100,000 companies in China use Baidu SEM. Baidu supports approximately 6 billion search/queries per day and has over 60 million viewers per day. Here we list the five reasons to use Baidu Search Engine Marketing (SEM):

Marketshare

Baidu SEM is touted as the most popular and preferred search engine and website in China. With 8 out of 10 internet users opting to use Baidu, it is the second-largest search engine market in the world behind Google. Baidu is known in China as a part of BAT -- Baidu, Alibaba, and Tencent -- the trio of companies that rank as the country's three largest.

Google does not work in China

Like many other Western internet services, Google services have been blocked in China and are therefore not an option for internet users. Certain services, such as Google display ads or Google Analytics, may work in China, but they usually come with technical loading issues. If you need to get business done, Baidu SEM is the most logical solution. At Westwin, our specialists can provide professional SEM services and help you convert your customers at the right time and right place.

Baidu application process

Because of China’s laws and the requirements of the Chinese Communist Party, the process of getting started with Baidu SEM isn’t so simple. But this is, in fact, a good thing. Baidu doesn’t want just anyone using their services, so they require paperwork and detailed information regarding your Chinese company.

Please note that international companies can also apply to Hong Kong. When it comes to the approval process for ads, a Baidu representative will monitor what you are advertising, ensuring compliance with the Chinese laws. With a little more work to do in order to get started on Baidu, some of your competition won’t be willing to put in the time and effort, which will benefit you and your business. At Westwin, we can help set up your account and get you started with Baidu SEM.

Baidu SEM is the best advertising platform in China

Google AdWords has been around for some time now, and it works well for most businesses. Baidu PPC (pay per click) has not been around for as long, but it is easily the best way in China to help your brand drive instant, qualified, and targeted traffic to your website, which in turn increases leads and sales. Baidu PPC is one of the most effective ways to drive paid traffic to your company’s website.

Baidu benefits from Google ban in China

Data gathered in 2014 shows that, while Google continues to dominate the global search market with approximately 54.7 percent of search ad revenues worldwide, mainland China’s ban on Google is giving Baidu SEM a considerable advantage. The number of internet users in China using Baidu SEM as a result of the Google ban is on the rise. According to an article published in searchengineland.com, search is expected to make up $81.59 billion globally, up 16.2 percent from 2014. Search is expected to grow at nearly 10 percent a year through 2019 to top $130.58 billion globally.

SEM is the ideal entry point to begin gaining visibility and traction in China. Let us help you grow your business and allow your customers to find you. From account set up and planning to campaign management and analytics and reporting, we can help you make the most of Baidu SEM. Contact us today to get started!