WeChat Marketing - Top Strategies Revealed

You already know that China is a big market. That’s an understatement. WeChat, the most useful and popular mobile app in China, has over a billion users a month. It’s used for personal chats, but what makes it different from most other social media apps is that it is also used for everything else. Its users use it for banking, for paying bills, shopping, booking hotels or flights, learning a language—practically everything. It’s not easy to do business in the largest social media market in the world if you are not familiar with WeChat marketing.

So, how do they do it? And how can you be a part of the WeChat market?

Here are some tips for marketing your brand through WeChat marketing.

Build a community

Remember that WeChat is social media, but it is not social media as you know it. It is so much more. All social media is about community, but with WeChat marketing, the community is essential. Community building starts with account creation, and using the account for introducing your product, and generating leads. Once you have leads, providing great, original, impressive, shareable content to your community will build more leads, bring more business… and honestly, take up a lot of time because you don’t want to let those leads drop. Managing the community you are building requires significant and targeted attention to customer service.

Nurture that community

WeChat marketing is a great tool for your business, but it is not as easy as setting up an account and posting a photo now and then! With over a billion users monthly, there are intricacies and communities within communities, and tapping that market is a full-time job for more than one person. Of course, it would be essential, as well, to use a marketing agency that understands how to interact with the users and the communities in China.

Understand the community

Truly, it is difficult even to get started with WeChat marketing unless you can create an account in Chinese, have an understanding of the language, and have familiarity with the emotions and needs that drive the language and the culture. It is this reason, as much as any other, that drives businesses to seek the help of digital marketing agencies that understand the personalities and issues that drive social media sensibilities in China. With the help of an external agency you can better understand your brand as it is, as well as the impression that it will make in the Chinese marketplace.

WeChat Marketing to China is not a one-person job! Externalize it!

The number one, top marketing strategy that even the Chinese use is to externalize your marketing efforts. This is not something to do alone.  Remember that building followers take time, patience, and the dedication to follow through. Losing followers or failing to connect to followers is much easier. Working with the WeChat Communities also takes a large amount of original content. It’s a very good idea to work with a firm that can advise and help with the creation of the content, and that can help navigate through social media in China. Westwin can help - WeChat marketing in China is what they do.