Essential WeChat Marketing Tips for Your Business

WeChat is one of China’s largest platforms, and its numbers are staggering. With over 1 billion monthly active users, it puts the platform on par with Instagram worldwide, but with nearly all of its users in China or from China. With such a powerful, specific, and engaged audience, WeChat marketing has become one of the best places the secure attention in one of the world’s fastest-growing and expanding economies.

So how does one take advantage of this gigantic platform for their business? Especially if they are unfamiliar with the landscape of both WeChat and China at large? We have compiled some important and essential WeChat marketing tips to make sure that you get the most for your investment.

1. Create Content that Matters

If you have ever spent any time on Twitter, you understand that there is content that exists and content that sticks. The content that exists serves basically as space between the next post that catches your attention. And the ones that catch your attention do so by making you care in almost an instant. If you are looking at WeChat marketing, then you will need to understand how to make content that sticks. And, more importantly, how to make content that sticks in Chinese and on WeChat. For that, you should rely on professionals like Westwin who have the experience and knowhow to take your product or company and turn it into content that will get people clicking.

2. Take Advantage of QR Code Marketing

While QR codes are sometimes derided here in the West, China has come to embrace them in a way that is unprecedented, making them basically essential for modern WeChat marketing. You can use these codes to get people clicking on a specific page on your site on the fly. What’s more, if you put them in the real world, you can drive potential followers straight to your WeChat page for better engagement.

3. Embrace Loyalty Campaigns

There is a lot of evidence that shows customer appreciation and loyalty campaigns can help any business grow. Starbucks and other companies have even developed their own apps to attract and keep customers through rewards, giveaways, and more, all for spending money at their establishment. One of the more interesting aspects of WeChat marketing is that Chinese users are exceptionally likely to use and engage with loyalty programs—and share them on WeChat. With the right loyalty program, you can essentially turn your early adopters into brand ambassadors much more quickly, helping you succeed more quickly as well.

If you want to succeed in China today, then you need to be savvy in WeChat marketing or have an agency that can help. Westwin has been delivering viral, consistent and well-performing campaigns for many businesses looking for success in China. Our knowledge and experience in crafting creative campaigns may be exactly what your business needs to differentiate itself in a competitive market. Contact us today to learn more about what we can do for you.