How does Baidu SEM Work?

Google is restricted in China, but if you want to make money online, you cannot forget about China. Even if you are not familiar with the language, customs, or culture, China can’t wait. It’s the largest market in the world. They use Baidu more than any other search engine, and Baidu SEM is likely to be very different than what you are used to, but if you want to be discovered in China, you will want need to understand how Baidu SEM works.



What is SEM?

SEM stands for Search Engine Marketing. It focuses on PPC marketing directly, with less focus on keyword optimization, and that makes it different and more complex. SEM pushes website visibility through paid marketing tactics. In other words, Baidu SEM is advertising and marketing that comes directly from the search engines. SEO is an important part of an online marketing campaign, but its results take time to build. With the other parts of SEM, such as Pay-per-click, geo-targeted ads, or sponsored advertising, the results are instantaneous because they are paid up-front.


With the pay per click method used by Baidu SEM, you don’t have to worry about paying for the ad in general; you only pay for the customers, or clicks, that come to your site through the ad. This saves money since you only have to pay for those who are interested, and it makes it easier to target campaigns in the future.



So, how does Baidu SEM work?


The first step to Baidu SEM is to get a Baidu PPC account, but registering can be a long procedure because Baidu is restricted. Advertisers and companies must be registered, checked out, and approved, and validation can take 2 to 6 months. A lot of legal documents and verifications are needed. Once verified and registered, monitoring and analysis begin. Your business is never ignored, and since the trust score and page ranking of the business goes up and down, so, obviously, will your results. Once the campaign is underway, monitoring its success and continual analysis of the data is needed.


It is a challenge to get started with Baidu SEM, but once you are, it’s a great way to bring your brand to the public in China. They have a number of different, interesting products available for advertising, and it is more routine to target local customers or focus on sponsored ads with Baidu PPC.


It makes sense to use a marketing company to help any business bring their brand to China and increase its visibility. Even if you are familiar, having an agency in your corner can be a big help. Page rankings, and the trust score that Baidu SEM provides, can go up and down, and so can the success of the marketing campaign and the price you might pay.


Westwin keeps up with the changes and helps to monitor your account, its development, and its success on the Baidu SEM platforms as well as your ads to China. Call Westwin for more information on how to succeed. It’s what we do.





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