Roland Music Education: Using Social Media to Bring More Students to Music School

Back Story

Roland Music provides wide range of programs to teach varied genres of music from across the globe. However, Roland is struggling to find an effective way to increase not only leads generation but also brand awareness.

Our Solution

We offered WeChat advertising solution for Roland: We helped Roland launched a “free class” campaign on WeChat moments to allow more people to participate. Since WeChat Moment Ads can targeted specific group based on demographic and geographic location, within one month the monthly leads in Shanghai has increased 20%.




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