Guavapass: Digital Push for Worldwide Fitness Platform in China

Back Story

Guavapass is an O2O premium fitness class pass from Singapore. The platform is designated as the largest community of fitness studios, gyms, fitness clubs and healthy-living experts. Guavapass works with us targeting customers in Beijing and Shanghai to increase brand awareness and to acquire new users.

Our Solution

We work with Guavapass in both SEM and Social Media Marketing in various platforms including Baidu, Weibo & Wechat. On Weibo, we did a Christmas giveaway draw for Guavapass, which resulted in 10k+ impressions and more than 150 reposts. Moreover, we also tried a KOL blog post regarding January’s flash sale. The blog received 20k PVs and 50 likes in less 12 hours.




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