Nike Sports Camp: Growing Impact of Social Media on Sports Camp

Back Story

NSC (Nike Sports Camp) is now the largest international sports training program for young athletes in the world. As of 2017, it has more than 1000 athletic development locations globally. Now NSC is in Shanghai to provide elite American football training program.

Our Solution

We helped NSC to boost its brand image on social media channels. During the week of Super Bowl, we started a Weibo & WeChat advertising campaign to not only educate Chinese audiences about American football but also raise NSC’s brand awareness. We specifically targeted parents in Shanghai – by offering free tryout classes, we hope more parents and their kids can try NSC’s football program therefore increase conversion.



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