Shades of Love: WeChat Solution for Belgium Luxury Jewelry Brand

Back Story

Located in Hoveniersstraat, the busy diamond district of not just Belgium but the world, Shades of love is well known for creating fine jewelry.

Shades of love entered China market in 2017. While opening two stores in Shanghai at the end of 2017, it is also searching for digital push towards Chinese online consumers.

Our Solution

We Helped Shades of Love launched its first-ever WeChat advertising campaign. Through our Christmas campaign, new year resolution campaign and store opening campaign, we aim to gain more online exposure for the brand therefore bring more traffic to its offline stores



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