Case: China Digital Marketing Insights | Ads to China

ASU & Pearson: Enhancing Online Student Experience for Top University

Back Story

ASU (Arizona State University) is a public research university ranked #1 in the U.S. for innovation, dedicated to accessibility and excellence. Partnering with Pearson – one of the most famous education company, ASU started “ASUISP” program in Shanghai to expand its international reach. The client needed to recruit local students for the upcoming school admission term however the online marketing spending was high while low results.

Our Solution

We helped ASU & Pearson to develop its very first WeChat Moment Ad Campaign. We found creative ways to acquire new leads through WeChat groups for parents and students. By With accurate targeting to collect valuable consumers information,the WeChat Moment ad generated more than 8,000 pageviews in detail pages while the CPA is 80% lower.

 

 

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