Udacity: Integrated Marketing Solution for Online Education

Back Story

Being one of the top online tech education organizations, Udacity is new to China market and they needed a strong push in integrated digital marketing. We started working with Udacity in April 2017 to send quality traffic to their online courses. 

Our Solution

We focused on traffic quality by optimizing Udacity’s Baidu SEM campaign. We also helped Udacity expand their digital presence to social media including Weibo, QQ, Wechat, Toutiao and more. During Double 11 – China’s largest online shopping event, we held a media buy-out campaign that led Udacity stand out from the competitive crowd of various online education organizations.




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