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Uncover why social media marketing is a great boon to your business or brand prospects within the Chinese marketplace.

Rumors of Amazon China's merger with Kaola have sparked predictions that Amazon may make a comeback in the world's largest e-commerce market

Discover the five top tips to ensure that your brand is properly marketing in China through WeChat.

Baidu is China’s most popular search engine. Here’s how to make sure you get the most from your Baidu SEM campaign.

If you are looking to expand your company into the Chinese marketplace, then Weibo marketing is going to be a key tool to reach as many people as possible. Below are five steps to follow to get started on your Weibo marketing campaign.

When it comes to advertising, there are few more powerful tools than search engine marketing in China. Here are a few reasons why you should consider this powerful tool.

Most people will notice plenty of similarities between Baidu PPC and Google AdWords. The differences, however, can make or break your advertising strategy. Here are three key things that are different.

Learn what Baidu PPC Advertising in China is, and how to take advantage of it to build your brand visibility through pay-per-click ads, while also helping increase your organic search result standings.

Marketing campaigns in China require an understanding of the language and the culture and preferred platforms in that country. Those interested in advertising successfully to this large market should understand the importance of digital Baidu advertising.

WeChat marketing is a powerful tool because it’s one of the most popular social media apps in China. Find out six ways luxury brands use this unique app for their marketing campaigns in China.