OUR BLOG

How to utilize social media to attract Chinese tourists? Westwin was proud to team up with 360 Search to share social marketing insights to Hong Kong entrepreneurs.

What are Chinese people searching? Here are 2017 top Baidu searches for global & domestic events and tech stories.

China outbound tourism has greatly expanded over the last few years. It’s essential for your travel business to understand Chinese traveler’s behavior: you can make the perfect marketing plan to influence their purchases by knowing their likes and dislikes.

Westwin has been named the “2017 Most Potential Award” by Sina Weibo during 2017 Weibo Overseas Agency Summary Conference in Beijing last week.

Westwin Visited Hong Kong to attend "China Digital Excellence Congress" organized by Qihoo 360.

WeChat Moment Ads（微信朋友圈广告) may be the hottest digital ads in China now: which format should I choose for my business?

November has been a busy month for Westwin: we visited United States to support well known conferences and attend great events in the marketing and advertising industry.

When shoppers from USA are lining up outside Walmarts on Black Friday, Chinese shoppers are busy browsing e-commerce on their mobile phones.

Global luxury brands are embracing China e-commerce: brands are building up their China e-commerce presence, while online platforms are also promoting luxury goods towards ultra-wealthy Chinese customers.

Singles' Day (November 11th) was first celebrated in the 1990s by young, single Chinese as an anti-Valentine's Day. In 2009, Alibaba began using this “holiday" to promote discounts at Tmall and it became the biggest online shopping event in the world ever since.