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So you are taking the leap and expanding your business into China, but are you prepared to navigate Baidu SEM ads?

Wechat is undoubtedly most active social media platform in China. But have you ever wondered who ranks the second?

Westwin was invited to deliver a speech on with the topic "From Peppa Pig's Success to D&G's Mess: 2019 Cross-border Marketing Insights" at the 2019 Shanghai International Advertising Festival (SHIAF).

If you’re a marketer wanting to expand your brand with Chinese customers, you’ll want to read on. We’ve created a quick guide for markets to use WeChat marketing for business.

Uncover why social media marketing is a great boon to your business or brand prospects within the Chinese marketplace.

Rumors of Amazon China's merger with Kaola have sparked predictions that Amazon may make a comeback in the world's largest e-commerce market

Discover the five top tips to ensure that your brand is properly marketing in China through WeChat.

Baidu is China’s most popular search engine. Here’s how to make sure you get the most from your Baidu SEM campaign.

If you are looking to expand your company into the Chinese marketplace, then Weibo marketing is going to be a key tool to reach as many people as possible. Below are five steps to follow to get started on your Weibo marketing campaign.

When it comes to advertising, there are few more powerful tools than search engine marketing in China. Here are a few reasons why you should consider this powerful tool.