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Westwin was invited to deliver a speech on with the topic "From Peppa Pig's Success to D&G's Mess: 2019 Cross-border Marketing Insights" at the 2019 Shanghai International Advertising Festival (SHIAF).

If you’re a marketer wanting to expand your brand with Chinese customers, you’ll want to read on. We’ve created a quick guide for markets to use WeChat marketing for business.

Uncover why social media marketing is a great boon to your business or brand prospects within the Chinese marketplace.

Rumors of Amazon China's merger with Kaola have sparked predictions that Amazon may make a comeback in the world's largest e-commerce market

Discover the five top tips to ensure that your brand is properly marketing in China through WeChat.

Baidu is China’s most popular search engine. Here’s how to make sure you get the most from your Baidu SEM campaign.

If you are looking to expand your company into the Chinese marketplace, then Weibo marketing is going to be a key tool to reach as many people as possible. Below are five steps to follow to get started on your Weibo marketing campaign.

When it comes to advertising, there are few more powerful tools than search engine marketing in China. Here are a few reasons why you should consider this powerful tool.

Most people will notice plenty of similarities between Baidu PPC and Google AdWords. The differences, however, can make or break your advertising strategy. Here are three key things that are different.

Learn what Baidu PPC Advertising in China is, and how to take advantage of it to build your brand visibility through pay-per-click ads, while also helping increase your organic search result standings.