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Marketing campaigns in China require an understanding of the language and the culture and preferred platforms in that country. Those interested in advertising successfully to this large market should understand the importance of digital Baidu advertising.

WeChat marketing is a powerful tool because it’s one of the most popular social media apps in China. Find out six ways luxury brands use this unique app for their marketing campaigns in China.

Discover the necessity of using Weibo for social media marketing opportunities in China.

This blog will explain effective marketing strategies your brand can use on WeChat within china to expand and flourish.

China is expected to see a surge in cross-border consumption during the week-long National Day holiday that starts on October 1.

If you are looking to expand your brand in China, then this blog will help you with WeChat marketing tips to help you engage with your customers and build up your brand to the best it can be.

There is far more to the internet and the realm of digital advertising than placing blind trust in the big Western names in search engines, chief among them being Baidu PPC.

Westwin, a leader in cross-border business development, released 2018 Cross-border Consumption Report of Chinese Consumers in July, 2018. The report examines cross-border consumption patterns among Chinese shoppers through findings and insights on the opportunities and challenges the market holds.

Getting started on Sina Weibo can be tricky. Here are some tips for getting started on your Weibo advertising campaign.

Baidu is the choice for SEM in China. Here’s a few reasons why, and how Baidu SEM can work for you.