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This article explains the origin of WeChat, the different accounts you can chose from, and the WeChat marketing tools it offers.

Baidu advertising is a little different from Google. Here are some pro tips on how to maximize your Baidu SEM.

Weibo advertising is effective, when you know what to do. Here is a guide to help you get the most from Weibo.

Westwin invited Mr. Alex Duncan from KAWO and Miss Lu Jin from Westwin to share their knowledge on social engagement.

China had the world's largest number of outbound tourists - Choosing a good OTA is important if you are targeting them.

Great day for WeChat marketers - Official WeChat OA (Official Account) backend mobile released today on iOS.

How to use social media to drive engagement in China? We are delighted to invite experts from KAWO and Westwin to share insights on social media success in China.

It is essential for brand awareness that your company makes use of social media platforms as marketing tools. Weibo advertising connects many brands with consumers on a daily basis and makes it easier than ever to get your brand recognized.

Advertising on Baidu is the best way to connect with China, but it’s very different from Google. here’s what you need to know to be successful on Baidu.

More than a messaging app - WeChat's new version brought powerful WeChat search functions.