Five Reasons to Use Baidu for SEM in China

Baidu is one of the most popular and robust search engines on the entire planet. It is used by millions of people every day to discover new things and to engage with each other. Yet, many people and companies do not even know its name. This powerful, popular search engine is called “Baidu,” and it may just be your key to being successful in China. Baidu SEM is swiftly becoming one of the most effective marketing strategies for companies that are breaking into China. Here are just a few reasons why you should consider Baidu SEM for your next marketing campaign in China.

1. Baidu has a 90% Market Share
With a 90% market share, Baidu is, for all intents and purposes, the Google of China. Just as Google all but dominates searches in North America and around the world, China’s Baidu dominates the market, so much so that other kinds of search engines are barely effective marketing strategies. The sheer popularity of the search engine makes Baidu SEM one of the most popular and effective marketing strategies available.

2. Advertising is More Welcome in China
If you talk to the average North American about what they think of online advertising, they are likely to say it annoys them or is inconvenient. But according to Mobile Advertising Watch, Chinese people are almost three times as likely to click on content-relevant ads than people in the United States. In fact, while 29% of Americans say they would click on content relevant mobile ads, 79% of people in China said they would, meaning your Baidu SEM campaign will likely see better numbers and clickthrough rates.

3. Baidu Has 5 Billion Search Requests a Day
Baidu boasts an impressive 5 billion searches per day. Google, by comparison, handles roughly 3.5 billion, and they both have roughly the same amount of time spent on their site for each visit. This means your Baidu SEM is heading to a site that has more activity and similar staying power as Google, but it is almost exclusively targeting the Chinese market.

4. It Has the Largest Reach in China
Any online advertiser will tell you that reach is absolutely key. Getting your ads in front of the right people is important, but you need to maximize the number of people you are advertising to while still managing your budget. Baidu boasts the highest reach statistic of any platform in China, and that means you can reach more people through its marketing strategies. Baidu SEM is one of the most cost-effective ways to reach a lot of people in China who are already interested in what you do.

Baidu SEM is one of the most convenient and powerful ways in which you can start to connect with people in China. It takes a dedicated and experienced team to help you see success with Baidu, which is why many people are turning to companies like Westwin to help them succeed. With experience in Baidu SEM and other China-specific online marketing strategies, Westwin can help your company find new levels of success in China.


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