Crazy Defense Heroes: Utilizing WeChat to Boost Mobile Game Downloads

Back Story

Crazy Defense Heroes (CDH) is a tower defense mobile game for iOS. Starting in 2018, CDH wants to leverage Chinese social media to attract more players via viral contents and campaigns.

Our Solution

We support Crazy Defense Heroes' WeChat & Weibo account management including content generation, regular updates as well as answering users’ questions.

We also launched CDH WeChat advertising campaigns to drive more online users to play the game. Through WeChat banner ads and WeChat mini-program ads, CDH successfully showcase itself to their target customers and boost number of downloads and number of WeChat account followers within WeChat circle.


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