MEL Science: Destroying Boring Stereotypes for Science Education Company on WeChat

Back Story

MEL Science is a leading science education company from UK. From establishment to present, MEL Science has successfully launched many free online science lessons with practical experiments that students can carry out at home. In early 2020, MEL Science entered China market and hope to gain more brand awareness through young Chinese parents.


Our Solution


Westwin helped MEL Science set up its WeChat Official Account and publish promotional articles in a regular basis. The content varies from interesting knowledge of chemistry and experiments, chemist’s introduction, MEL Science products introduction and more.


The WeChat Marketing campaign goal is to break the “science is boring” stereotype and bring more fun through social media: the article pictures were designed to be lively and animated; the writing style simplified the complex and profound scientific knowledge so kids with no chemistry background can enjoy as well.



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