Pearson: WeChat Ads to Generate Users for English Learning Program

Back Story

Pearson is a world-known education company that provides course resources, online program management and services to institutions. In 2018, Pearson launched its AI-oriented English learning program for elementary school students and our mission is to increase the program’s digital impact and generate follower base.

Our Solution

We recommend WeChat ads after analyzing client’s needs, Prior to campaign launch, we did various rounds of testing to find the best ad format & ad copy for Pearson. We also retargeted those audiences who have interacted with our ads before to maximize the result. With 1 billion active monthly users, WeChat ads effectively boost Pearson’s user generation and sales conversion.


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