The Gap Partnership: WeChat Marketing Strategies to Grow Conversion Offline

Back Story

Founded in United States, The Gap Partnership is the world's leading negotiation consultancy. The company expanded to China and was eager to tell their brand story to Chinese customers online.


Our Solution

Westwin developed a tailor-made content strategy for the Gap Partnership on social media channels. The strategy includes content generation, thought leaderships, Wechat marketing and KOL campaigns.


Highlights of our journey with The Gap Partnership are:


Use Current Events to Boost Content Marketing
We incorporate current events into client’s content marketing strategy to better capture their audience’s attention and keep the brand relevant. For example, topics like “996”, “Pingduoduo” & “tax reform” are mentioned.


Professional Meanwhile Fun to Read
The articles are mostly related wo professional negotiation however we kept them fun to read. Through WeChat articles, we try to help build its brand awareness and boost conversion from offline classes.




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