Sasa: KOL Marketing to Help Cosmetics Chain Boost Sales Online & Offline

Back Story

Sasa is a Hong Kong-based chain store company selling cosmetics, personal care, skin care and baby care products, often at discounted prices. Sasa has over 280 retail stores in 6 different regions around Asia. In late 2019, Sasa held a big promotion for Black Friday and Double 12 eCommerce festival on its official website, hoping to attract more customers.


Our Solution

Westwin has developed a KOL marketing strategy for Sasa – selected influencers will promote Sasa on various social platforms. We picked Weibo, WeChat & Bilili since these platforms can reach the largest number of Sasa’s target customers. Campaign successfully helped Sasa boost its sales both online and offline.




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