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Weibo is the biggest microblogging platform in China, which makes it the biggest in the world. Marketers who want to make China a part of their advertising strategy should not ignore Weibo marketing; however, they also should not try to navigate through without help from those who understand how to make the most of Weibo for their advertising.

Discover what you need to know before you start your Baidu advertising campaign to expand into the Chinese marketplace.

What new SEO trends emerge, what old trends die, and which trends continue this year?

Plan China is Westwin's first international insights sharing event dedicated to marketing professionals and is designed to assist UK brands in activating their business on the Chinese market effortlessly.

Looking to go to China? Then you will need to understand Baidu SEM and how it can help you with your success.

Discover the five key reasons you should consider using search engine marketing in China as you enter the Chinese marketplace with your online business ventures.

Social media marketing has become a dominant force in today’s marketing world. While social media marketing can differ globally, there are a few tips that will improve your social media marketing strategies in impactful and long-lasting ways.

Building your business in China isn’t easy, but with the expertise of a digital marketing agency in China, like Westwin, you can create cross-border marketing strategies and solutions to help boost business and build the brand in the Chinese market.

WeChat is the biggest app in use in China, but it’s not used very much outside of Asia, and Europe and North America do not use social media in the same way. This blog talks about how WeChat marketing is different and how an agency can help your brand enter that market.

Looking to employ digital marketing experts, even some digital marketing in China? These are the questions you need to ask before signing a contract.