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Weibo advertising is effective, when you know what to do. Here is a guide to help you get the most from Weibo.

Weibo, known as the “Chinese Twitter,” is similar to Facebook and Twitter. Weibo users can take advantage of Weibo advertising opportunities to help boost posts, comments and increase engagement with potential customers.

So you are taking the leap and expanding your business into China, but are you prepared to navigate Baidu SEM ads?

Wechat is undoubtedly most active social media platform in China. But have you ever wondered who ranks the second?

Westwin was invited to deliver a speech on with the topic "From Peppa Pig's Success to D&G's Mess: 2019 Cross-border Marketing Insights" at the 2019 Shanghai International Advertising Festival (SHIAF).

If you’re a marketer wanting to expand your brand with Chinese customers, you’ll want to read on. We’ve created a quick guide for markets to use WeChat marketing for business.

Uncover why social media marketing is a great boon to your business or brand prospects within the Chinese marketplace.

Rumors of Amazon China's merger with Kaola have sparked predictions that Amazon may make a comeback in the world's largest e-commerce market

Discover the five top tips to ensure that your brand is properly marketing in China through WeChat.

Baidu is China’s most popular search engine. Here’s how to make sure you get the most from your Baidu SEM campaign.