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Westwin, a leading tech-driven cross-border marketing company, was invited to join an online panel discussion produced by Createch of CogX Festival 2020 in June.

Discover the vital steps you need to start a social media marketing campaign on Weibo with Weibo marketing in China.

Baidu SEM is attracting more businesses looking for success in China every day. Here’s why.

Any social media marketing strategy in China needs a clear understanding of Chinese language, demographics, Chinese platforms, and how to successfully conduct research into how to build your brand, reach your customer, and drive traffic to your website.

China is home to one of the largest populations in the world and, for companies, one of the largest consumer markets. E-commerce is an incredibly lucrative market in China that is supported by expansive online platforms. Sina Weibo is considered one of China's most influential social media platforms, and any company looking to advertise to China's online audience needs to be utilizing this savvy microblogging platform by implementing Weibo advertising strategies.

When it comes to succeeding in your search engine marketing in China, you will need the right tools. Here are some ways in which the right tools and strategies can help you achieve success.

When it comes to succeeding in your search engine marketing in China, you will need the right tools. Here are some ways in which the right tools and strategies can help you achieve success.

Baidu SEM is an advertising service provided by Westwin, a Chinese Online Advertising Agency. They use popular tactics for customer acquisition, such as SEM, SEO, and PPC advertising in the text- and display-based forms.

China is home to one of the largest consumers networks but tapping into this market is not as easy as businesses might hope. Online advertising is an effective method for businesses hoping to grow within China, and as the leading search engine, Baidu advertising is the key to any marketing strategy in the Middle Kingdom.

The changes in consumer habits as a result of COVID-19 have been observed differently in different countries around the world.