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Global luxury brands are embracing China e-commerce: brands are building up their China e-commerce presence, while online platforms are also promoting luxury goods towards ultra-wealthy Chinese customers.

Singles' Day (November 11th) was first celebrated in the 1990s by young, single Chinese as an anti-Valentine's Day. In 2009, Alibaba began using this “holiday" to promote discounts at Tmall and it became the biggest online shopping event in the world ever since.

On October 19, 2017, Westwin attended “Find Your Search Engine Marketing Strategy in China” event hosted by AmCham China. Yujun Shao, Senior Account Manager of Westwin delivered the keynote speech, speaking about best strategies and practices in China search engine marketing.

Westwin is excited to attend China Chat 2017 in Shanghai, China's biggest WeChat & social marketing conference for international organizations. The conference took place on September 21-22 in Shanghai, China.

During SEM campaign, what would you do when your CPA is higher than ideal or you want to further lower down the cost to bring up the ROI?

Formerly known as Microsoft Online (MSN China), Westwin is now a leading provider of cross-border digital marketing strategies and solutions for both Chinese and foreign advertisers.

Most provident marketers have sensed a great opportunity in China. The vastly increasing middle-class population have boosted the need for higher quality goods and services. The market size of China’s middle class is too big to be neglected.

Baidu to China is what Google is to the rest of the world. It is inarguably the most popular search engine in China. The market shares calculated through revenue entails that most advertisers endorse Baidu as the most effective search ads channel.

You must have seen an increasing number of Chinese tourists visiting your country, and standing by your side when you are visiting famous tourist sites. A rising number of shops have Chinese assistants and accept Union pay…

More Chinese people have gained internet access - Recently, the internet infrastructure in China was improved greatly. The internet penetration rate in China is 52.2 %...