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There are several good reasons to include China in your marketing strategy. But if you are holding back, here are five reasons to use a digital marketing agency.

Data consultancy Questmobile recently released “WeChat Official Account Insight Report “which includes interesting numbers about WeChat OA usages in China.

Westwin, a leading digital marketing and technology company that focuses on cross-border business, joined China Global Television Network talk show "Crossover" to talk about China's post-90s generation.

Baidu advertising is a little different from Google. Here are some pro tips on how to maximize your Baidu SEM.

Weibo advertising is effective, when you know what to do. Here is a guide to help you get the most from Weibo.

Weibo, known as the “Chinese Twitter,” is similar to Facebook and Twitter. Weibo users can take advantage of Weibo advertising opportunities to help boost posts, comments and increase engagement with potential customers.

So you are taking the leap and expanding your business into China, but are you prepared to navigate Baidu SEM ads?

Wechat is undoubtedly most active social media platform in China. But have you ever wondered who ranks the second?

Westwin was invited to deliver a speech on with the topic "From Peppa Pig's Success to D&G's Mess: 2019 Cross-border Marketing Insights" at the 2019 Shanghai International Advertising Festival (SHIAF).

If you’re a marketer wanting to expand your brand with Chinese customers, you’ll want to read on. We’ve created a quick guide for markets to use WeChat marketing for business.