OUR BLOG

Westwin has been named the “2017 Most Potential Award” by Sina Weibo during 2017 Weibo Overseas Agency Summary Conference in Beijing last week.

Westwin Visited Hong Kong to attend "China Digital Excellence Congress" organized by Qihoo 360.

WeChat Moment Ads（微信朋友圈广告) may be the hottest digital ads in China now: which format should I choose for my business?

November has been a busy month for Westwin: we visited United States to support well known conferences and attend great events in the marketing and advertising industry.

When shoppers from USA are lining up outside Walmarts on Black Friday, Chinese shoppers are busy browsing e-commerce on their mobile phones.

Global luxury brands are embracing China e-commerce: brands are building up their China e-commerce presence, while online platforms are also promoting luxury goods towards ultra-wealthy Chinese customers.

Singles' Day (November 11th) was first celebrated in the 1990s by young, single Chinese as an anti-Valentine's Day. In 2009, Alibaba began using this “holiday" to promote discounts at Tmall and it became the biggest online shopping event in the world ever since.

On October 19, 2017, Westwin attended “Find Your Search Engine Marketing Strategy in China” event hosted by AmCham China. Yujun Shao, Senior Account Manager of Westwin delivered the keynote speech, speaking about best strategies and practices in China search engine marketing.

Westwin is excited to attend China Chat 2017 in Shanghai, China's biggest WeChat & social marketing conference for international organizations. The conference took place on September 21-22 in Shanghai, China.

During SEM campaign, what would you do when your CPA is higher than ideal or you want to further lower down the cost to bring up the ROI?