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There is far more to the internet and the realm of digital advertising than placing blind trust in the big Western names in search engines, chief among them being Baidu PPC.

Westwin, a leader in cross-border business development, released 2018 Cross-border Consumption Report of Chinese Consumers in July, 2018. The report examines cross-border consumption patterns among Chinese shoppers through findings and insights on the opportunities and challenges the market holds.

Getting started on Sina Weibo can be tricky. Here are some tips for getting started on your Weibo advertising campaign.

Baidu is the choice for SEM in China. Here’s a few reasons why, and how Baidu SEM can work for you.

Westwin, a leader in cross-border business development, will unveil the 2018 Report on Cross-border Consumption of Chinese Consumers together with AC Nielsen in July.

Social media strategies for Weibo are a little different than other platforms. Here are a few tips to help you maximize your Weibo advertising.

This article explains the origin of WeChat, the different accounts you can chose from, and the WeChat marketing tools it offers.

Baidu advertising is a little different from Google. Here are some pro tips on how to maximize your Baidu SEM.

Weibo advertising is effective, when you know what to do. Here is a guide to help you get the most from Weibo.

Westwin invited Mr. Alex Duncan from KAWO and Miss Lu Jin from Westwin to share their knowledge on social engagement.